Hans Dorsinville is a visionary creative and production leader with deep experience across luxury, prestige, and mass-market brands. Recognized for elevating brand equity through culturally resonant, insight-driven storytelling and for uncovering the unique, ownable purpose of brands. He builds cohesive, emotionally compelling creative ecosystems spanning advertising, image creation, digital/social, packaging, store design, retail experiences, PR, and events.
Equally fluent in the rigor of mass and the craft of luxury, He brings a global perspective, an integrated approach, and a sharp strategic lens to every initiative. A confident, empathetic leader, He cultivates high performing multidisciplinary teams inspired to create meaningful work that strengthens human connection, drives engagement, and delivers business impact.
Balmain Beauty
Led the creation of the first-ever Balmain Beauty brand in partnership with creative director Olivier Rousteing. Oversaw the development and execution of all global creative initiatives, culminating in the successful launch of Les Éternels de Balmain, a luxury fragrance collection introduced across premier retail partners and the brand’s first beauty flagship in Paris.
GOTHAM, McCann Worldgroup
Oversaw strategy, creative, and production for global campaigns—most notably repositioning and elevating Maybelline worldwide with a more inclusive and aspirational aesthetic while maintaining accessibility and brand desire.
Select clients include Maybelline, Essie, CFDA, Michael Kors, and Gloria Vanderbilt.
Select World NY
Repositioned the agency for relevance in a changing world. Led strategy and creative for North American clients, developing brand platforms and integrated campaigns across digital, social, print, OOH, and broadcast.
Select clients include Lafayette 148, St. John, Joe Fresh, Buffalo Jeans, PATTERN Beauty, Fresh Beauty, Artistry Beauty and William Hill Wineries.
Laird + Partners
Co-led one of the industry’s leading fashion and beauty agencies, shaping distinctive identities and integrated worlds for top global brands. The agency was unique in its integration of strategic thinking, concept driven creative and high level, relevant execution in fashion.
Select clients include Bottega Veneta, Tiffany & Co., Donna Karan, DKNY, Diane von Furstenberg, Anne Klein, Calvin Klein, GAP, Banana Republic, Ermenegildo Zegna, Malo, Estée Lauder Fragrances, Coty Fragrances, Tommy Hilfiger, De Beers, Lane Bryant, Four seasons Hotels & Resorts.
Donna Karan International
Oversaw the creative identity for Donna Karan and DKNY, ensuring synergy across retail, wholesale, and licensed categories.
The Fragrance Foundation UK
Les Éternels de Balmain was awarded Media Campaign of the Year
Cannes Glass: The Lion for Change
Lane Bryant #ThisBody was a finalist for Cannes Glass, which recognises creative work that addresses inequality and prejudice by consciously representing and empowering marginalised communities.
Effie Awards
Lane Bryant #ThisBody was awarded a Bronze Effie award, which recognizes excellent marketing that delivers measurable results.
Clio Fashion & Beauty
(Status uknown)
Integrated Campaign, Lane Bryant
Clio Image Awards
2015 Clio Image Award — DKNY SS16 Campaign
2014 Clio Image Award — DVF F/W13 Video/Film, Prestige
Hube Magazine
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Hans Dorsinville on rewriting the language of beauty
AdWeek
Hans Dorsinville on diversity in the fashion marketing industry
The Impression
How Leading Fashion Creative Directors & Agencies Evolved in the Digital Age
Crush Fanzine
Interview with Hans Dorsinville, the visionary behind S-12 and Chief Creative Officer, North America of Select World
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