Balmain Beauty was established in 2022 through a partnership between the iconic fashion house Balmain Paris and The Estée Lauder Companies to celebrate all the beauties of the world, no exceptions, galvanizing audiences and fans globally to celebrate their individual beauty. It was built upon Balmain's exceptional fashion and fragrance legacy to change the meaning of beauty for the future. Its luxury fragrance collectionwas crafted in close collaboration with Balmain Creative Director Olivier Rousteing to reflect his bold vision of avant-garde luxury and inclusivity. In September 2024, Les Éternels de Balmain was launched, a new fragrance experience comprised of eight all-gender eaux de parfum and the innovative SENSE PORTAL, designed to bring a multi sensorial experience to the consumer. Fragrance becomes the first beauty chapter of a new book for the brand, to expand globally into new categories in the future. In March 2026, DESTIN de BALMAIN, the prestige fragrance was launched.
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Projet Confidentiel Teaser campaign Photographed and Directed by Carlijn Jacobs, AI social film Created by Ian Padgham @origiful
Les Éternels Debut Collection Campaign Photographed by Carlijn Jacobs
Photographed and Directed by Carlijn Jacobs
Les Éternels de Balmain Packaging Design - Transformation Film created by NOW OPEN
Ingredient Stills Photographd and Directed by Nicholas Alan Cope
Balmain Beauty introduces The Fragrance Finder, a multi sensory unit that engages sight, sound, smell and touch, immersing the consumer in the story of each distinctive fragrance.
Balmain Beauty Boutique Design - Le Marais, Paris
Retail Visual Merchandising Design
Les Éternels Holiday Campaign
AI Stills Created by Guillaume Boucher
Cuir Élysées painted by Thibault Barrère
Destin de Balmain launched in March 2026. Campaign photographed by Fabien Montique. Campaign film directed by Torso. Product photography by Maxime Poiblanc and Florian Sommet. Social content film by Cheyne Tillier-Daly.
Case Study
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