Overview
Working with the brand’s positioning "Proud to Provoke", I create a modern platform and a new visual identity connecting with the consumer of today. TELL ME MORE was a campaign about provocation through conversation. No more guess work about what partners wanted from each other, giving the power to women and men to express what they really desired. Direct. Honest. Sexy. Provocative. Intimate. Speaking without evasion, to create a dialogue that exposed the truth behind attraction.
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Photographed by Lachlan Bailey
Social Campaign
Case Study
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