Client
Estée Lauder Companies
CATEGORY
Contemporary Brands
Beauty & Fragrance
Year
2013 - 2016
AGENCY
Laird + Partners
Role
Creative Director
Overview

DKNY's iconic fragrance, Be Delicious, a luscious classic that captured the spirit of NYC and the quintessential youthful woman who was full of charm and playful sensuality celebrated New York City as a place filled with possibilities and how Be Delicious was every bit of that.