Overview
Priyanka Chopra Jonas became the face of Gloria Vanderbilt Jeans in 2022, starring in the "I Have Needs. Fit Them" campaign for the iconic denim brand known for its pioneering designer jeans for women. She was chosen for her pioneering spirit, representing modern women who balance careers and family, and connected with the brand's focus on designing for real female bodies and needs, continuing the legacy of the brand's founder, Gloria Vanderbilt. The "I Have Needs. Fit Them" campaign encouraged women to prioritize themselves and find comfortable, well-fitting jeans that suit their bodies.
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Directed & Photographed by Paola Kudacki
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