The “Pair With Life” campaign, emphasized the value of simple moments, and sharing how William Hill could be there for all of them. The visual identity paired lifestyle imagery with still-life photography focusing on a lived in scene shot from an unconventional angle. The elements came together graphically with “the notch”, a graphic mnemonic, inspired by one of the William Hill Winery’s distinctive architectural details. The overall look and feel of the brand and all of its communication elements had to become cohesive, compelling and recognizable in a sea of sameness.
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Advertising Campaign featuring Brendan Fallis and Hannah Bronfman. Photographed and Directed by Pamela Hanson.
Still Life Photographed by Gentle and Hyers
Social Campaign
Holiday Campaign
Case Study
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